Templates
One canvas, two versions. The Outcome Canvas is the Sooner Safer Happier way to turn a rough ambition into an outcome you can test — and these are the same two files used in the Outcome Canvas quick learn, so what you learn there is what you download here.
Fill-in canvas
SSH Outcome Canvas
The blank canvas. Print it A3 for the wall, or fill it in on screen — one page that takes a team from the problem they can see to the outcome they’re betting on.
Worked example
SSH Outcome Canvas — with example
The same canvas, filled in. Read this one first if you’ve never run the canvas before: it shows the level of specificity each box is asking for.
What’s on the canvas
Four boxes around two questions in the middle. The middle is the part teams skip and the part that makes the rest honest.
Driver / Opportunity
Problem Statement
Due to <this data or insight, feedback or belief>
Data › Insight › Belief › Bet
Outcome Hypothesis
We believe that <bet> will result in <this outcome>
Early signal
Key Results — Leading Indicators
What tells us within weeks that the bet is working?
Confirmed value
Key Results — Lagging Indicators
What confirms the outcome actually landed?
At the centre
- Who is the customer, or customer segment?
- What behaviour change are you expecting?
How to use it
- Read the worked example, then work the quick learn on the SSH site.
- Fill the blank canvas in with the team — problem first, never the solution.
- Pressure-test the draft with a skill:
outcome-vs-output-checkwill tell you if your outcome is really an output wearing a nicer word.
Attribution
The Outcome Canvas is the work of Sooner Safer Happier. Both files here are the PDFs SSH publishes for the Outcome Canvas quick learn — shared with the community’s thanks, not recreated — and the canvas, its structure and its wording remain © Sooner Safer Happier. Keep the credit with it if you adapt or reshare it, as our principles ask.